Specialties and Skills Example
It’s time to prove that you’re actually an expert by sharing important data points. No need to give prospective employers a laundry list of your accomplishments – that’s what the section below is for – but it can be impactful to weave a few of your most impressive data points into your summary paragraph.
« Over the past five years, I’ve made it into the President’s Club three times and my closed-won business has seen less than 10% churn during the first 12 months. »
7. Mention if your team is currently hiring and invite people to apply.
This is optional, but it will serve you in several ways. First, it will show that you’re a team player, and second, it will show that you’re committed to both your professional growth and your current company’s growth.
It’s a must-have if you’re in the business of recruiting, as this can serve as an excellent recruiting tool. For example, are you a team manager using LinkedIn to recruit for job openings? Your summary should speak to the fact that you have openings, the type of work you do, and why a candidate would want to work at your company.
Team is Hiring Example
« We’re currently hiring account managers for our Pacific Northwest territory. The ideal candidate has 5+ years of sales experience and a demonstrated familiarity with the region. We’re a fast-growing team with no cap on commission. Click here to learn more and apply. »
8. Highlight your professional interests.
Next, it’s time to highlight your professional interests. What do you help others do? What’s your goal in doing so? This is different from your skills in that it’s not necessarily as quantifiable or fact-driven. Because these are your interests, you don’t have to provide data to prove them.
Professional Interests Example
“I’m a sales coach that’s interested in assisting small teams (five-10 people) optimize their time and workflows so businesses can grow without adding more headcount and reps can advance their careers.”
9. Include a call-to-action with your contact information.
Last but certainly not least, include a call-to-action and potentially share your contact information. Are you a freelance or contract worker hoping to find more work on LinkedIn? Your summary should end with how to get in contact with you. If you want to seal the deal, include a list of your most impressive clients.
« Reach me at or book time on my calendar here: [Calendar link]. Previous clients include [Your most impressive client], [Your second most impressive client], and [Your third most impressive client]. »
If you’re not looking for more work, you can also simply end with, “Feel free to message me – I’d love to chat.”
10. Tip: Break up large blocks of text.
If you find your summary is on the longer side (which isn’t a problem as long as it’s compelling), try breaking up large blocks of text to make it easier to read. When initially viewing a profile, many people are scanning for high-level context. If you are posting long paragraphs, some of your notable highlights can get lost.
What to Put in a LinkedIn Summary
Depending on the goal of your LinkedIn profile, your LinkedIn summary should include 3-5 sentences that describe: your years of experience in your industry, your area of expertise, the types of organizations you’ve worked with, your skills, and what you’re most known for professionally. Think of your LinkedIn summary as your digital elevator pitch to tell people the most important things they need to know about your career in under 30 seconds.